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The National Honey Board
National Honey Month
Promotions

Teaser Postcards YEAR ONE: Created three-full color postcards to be mailed out in a series over three consecutive weeks or one postcard a week. Side one included the honey bear dressed in appropriate clothes for the vacation spot portrayed in the background. Side two included a handwritten note from the honey bear about his travels and about National Honey Month. The postcard campaign won two awards: the Denver Business Marketing Association, Award for Public Relations Campaign and American Corporate Identity, Award of Merit. The success of this project lead to the clients' question “How will you top this next year?”

Flip Book YEAR TWO: The theme for the next year was “The Magic of Honey”. A flip book was created. Simple, yet fun, the compact design was cost-effective and easy to handle. The flip book was created with the honey bear magically changing as the pages were flipped. With an added cost of this concept and a low budget, we created the book in black and white.

 

 

 

 

 
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Advertising, Newsletter Layout, Recipe Cards
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