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Hunter Douglas
Sample Fabric Brochure

As an introduction to new fabrics in window coverings and as an incentive to visit their booth, a direct mail with attached sample fabrics was designed for key customers such as window covering dealers, architects and interior decorators. It was mailed prior to the major yearly tradeshow. This target group was accustomed to seeing promotions for similar items, so Hunter Douglas wanted to make a statement with this piece and decided to attach sample fabrics. The show was indirectly promoted and this piece initiated sales from the target audience to order fabric sample books. A die-cut brochure using fold-in panels to display the new fabric samples and books were created.



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Branding including packaging, brochures, logo,


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