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University of Colorado at Boulder
College of Business & Administration

For the CU College of Business & Administration, we were asked to create branding including a new logoand a publication look. CU wanted to rebrand their image and produce collateral that would help move the school to the next level of recognition as a premier school of business offering abundant global career opportunities. The graphics identity had to be versatile for a wide range of uses and publications (such as brochures, reports, business cards, ads, website, t-shirts) and to portray a progressive and innovative image to the target audience. The logo’s globe image and longitudinal markings used in the brochure cover designs emphasize the expanding horizons offered within the college. The cover’s three-column format maintains an element of consistency among the family of brochures(Recruiter’s Guide, Portfolio, Undergraduate School , Graduate School Catalog) while allowing the photos flexability depending on the publication and purpose. With a global branding and a professional academic environment, the school landed major funding and an increase in foreign students.

  Also for this client
Presentation Jacket, Recruiter’s Guide, Portfolio, Undergraduate School, Graduate School Catalog, Ads, Website Logo Application, t-shirts


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