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Back Country Access Product Catalog

 

 

For a market of backcountry skiers,snowboarders and snowmobiliers, a more edgy approach of design was used to meet a younger, somewhat daring target audience. The catalog design used a concept of the product in concept on the left open spread and the completed product and a lifestyle photo on the right spread. Props such as paper napkins, hand drawn sketches and product rendering were used as a set for the concept pages. Each spread used a different color scheme for each product.

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