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Rebound Soil Amendment

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Identity and Applications

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Rebound is a soil amendment product used to help keep paths from forming when people or pets walk on turf. Rebound uses chopped tires to rebound the soil by protecting the crown of the grass. The product package needed to appeal to the landscape industry as well as the environmentally-conscience individual. Because this was a new product on the market, it was crucial that the identity communicate what the product was and how it worked and like all identity programs, the graphics had to communicate in a consistent manner to reinforce the message.  
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