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Corporation Game Board Packaging


The target audience was adult board game players and we designed packaging, game board, cards, instructions and order forms to relate to this specific audience.We addressed problems consistent with promoting a new game on the market: identity and communication of the type of game it was while competing for attention among hundreds of other games in toy and hobby stores. It was important to make the game easily understandable to a player looking at this game for the first time and to produce the game cost effectively.

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