< 5 of 9 >
Back Country Access 



These ads featured a rugged winter backcountry scene using photos provided by professional backcountry skiers. A full product shot reinforced the product’s unique design and a focal point of the ads. A bright yellow border and “edgy” headline work together to capture attention. Ads were positioned in various backcountry and safety skier magazines and text was minimized to emphasize the products and their design. The size and feature specifications in the copy lend technical credibility to these sport products.

Home | Portfolio | Approach | About | Contact | © 2015 JP Marketing and Communications