Project Details
Rebound and Crown III are soil amendment products used to help keep paths from forming when people or pets walk on turf, as a cushion for playgrounds, and horse arenas. The product uses chopped tires to rebound the soil by protecting the crown of the grass. The product package was designed to appeal to the landscape industry as well as the environmentally-conscience individual. Because this was a new product on the market, it was crucial that the identity communicate what the product was and how it worked. The graphics communicate in a consistent manner reinforcing the message.