Project Details
Hunter Douglas
Sample Fabric Brochure
As an introduction to new fabrics in window coverings and as an incentive to visit their booth, a direct mail with attached sample fabrics was designed for key customers such as window covering dealers, architects and interior decorators. It was mailed prior to the major yearly American Society of Interior Designers tradeshow. This target group was accustomed to seeing promotions for similar items, so Hunter Douglas wanted to make a statement with this piece and decided to attach sample fabrics. The show was indirectly promoted and this piece initiated sales from the target audience to order fabric sample books. A die-cut brochure using fold-in panels to display the new fabric samples and books were created. The exquisite quality of the new products were enhanced by full-color photography. Background graphics reinforced the texture of the new fabrics. Art directed the photoshoot for the background image and one of the room shots, other photography was supplied by this client. The fabrics and marketing piece encourage the ordering of sample books to stimulate immediate sales.
Hunter Douglas Sample Books and Display PackagingResearch shows that in the window covering industry hand sample shades and sample books are a retailer's #1 selling tool. With all of the window covering products on the market, they had to continue to stand out as a superior manufacturer of unique quality products to a target group that is accustomed to seeing promotions for similar items.