Project Details
The logo designed was based on California and Avocado country area "look and feel". It evolved into a nostalgic look of the crates used for farming of Avocados on the website or grower designed and inspired products. The t-shirts and other illustrated marketing are a play on guacamole and chips, surfing imagery, and and just what happens to avocodos (the Good, the Bad, the Ugly). The website included a online store selling hats, t-shirts and posters.